What we build and buy are reflections of our values because they show where we put actual monetary value. That being said, what we build and buy are also reflections of our circumstances—its limitations and options both. Yes, we see you and we are you—we want to buy and build better, but deeply-rooted systems in place make it challenging for us to do so.
Still, what keeps us going is knowing we’re not doing this alone. Every story shared, every choice to support small, every conversation about what could be better adds up. It reminds us that even in imperfect systems, there is power in community, in choosing better together.
And yet, we keep showing up. Sometimes clumsily, sometimes imperfectly, but always with intention. Because every small act of building better—even when it feels like a drop in the ocean—creates ripples that matter. Maybe that’s why Habitude is so deeply personal. It’s built from the same small acts we all recognize: the way we pause to breathe during a long day, the kindness we extend to a stranger, the care we put into our morning ritual. These simple choices—yours and ours—become the habits and attitudes that shape us.
That being said, we continue to build Habitude as a reflection of the values that we and our community hold dear, for the habits and attitudes that express these same values. This month, we explore these habits and attitudes, and the intersections of the two, opposing or otherwise, that make us, us.
For now, here are some of our community’s habits and attitudes that built Habitude and the values they are founded on:
An attitude of curiosity; the value of seeking & building better
A habit of self-care, the value of dignity
An attitude of inclusivity, the value of compassion & kinship
A habit of honesty, the value of truth-seeking & transparency
And this is just the beginning. As we bounce back, we’re carrying these values with us—stronger, clearer, and ready to build with more intention than before. What comes next is not just about products, but about a way of creating that honors resilience without romanticizing it, and celebrates beauty while never losing sight of responsibility.
We invite you to keep building this future with us.