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We are a third-wave lifestyle brand.

Habitude is the intersection of science, skin care, and sustainability, where efficacy meets our values for better habits.

  • Eco Friendly

    Our products are thoughtfully designed with the planet in mind—from effective, conscious formulations to eco-friendly packaging that’s fully recyclable.

  • Not Tested on Animals

    We never test on animals, and we believe beauty should never come at the expense of kindness. We love our furry friends.

  • Proudly Filipino

    By Filipinas, for the Filipino and the world—featuring local artists on our packaging and bridging local excellence and creativity with world-class formulation and production.

  • Women-Led

    We are women that spread kindness through beauty and innovation, and aim to create the better choices we don’t have—for ourselves, our community, and the planet.